The Neil Porter Team · Compass

Home / Tips of the Trade

Tips of the Trade · Sellers · 1 min read

Photos Sell Apartments!

Always remember: you only get one chance to make a first impression

Now that we are more dependent than ever before on digital platforms in our home searches, the old mantra, “Photos sell apartments,” has never been more current. You only have one chance to make a first impression. Which apartment would you rather take a trip to see…

A dim, poorly lit photo of a living room
This one?
A bright, professionally shot photo of the same living room
Or this one?

Both are photos of the same unit, but the resulting customer traffic will be like night and day. And the more hopeful apartment hunters that see your apartment, the more offers – and the higher sale price – you will eventually achieve! Make sure your agent uses a professional photography service. Anything else would be penny-wise and pound foolish.

Neil Porter
Neil PorterThe Neil Porter Team · Compass